Each statement describes a person. For each, indicate how much that person is or is not like you (the wording shown combines the gender-matched versions respondents saw):
Self Direction Thought
- It is important to her/him to form her/his views independently
- It is important to her/him to develop her/his own opinions
- It is important to her/him to figure things out herself/himself
Self Direction Action
- It is important to her/him to make her/his own decisions about her/his life
- It is important to her/him to plan her/his activities independently
- It is important to her/him to be free to choose what she/he does by herself/himself
Stimulation
- It is important to her/him always to look for different things to do
- It is important to her/him to take risks that make life exciting
- It is important to her/him to have all sorts of new experiences
Hedonism
- It is important to her/him to have a good time
- It is important to her/him to enjoy life’s pleasures
- It is important to her/him to take advantage of every opportunity to have fun
Achievement
- It is important to her/him to have ambitions in life
- It is important to her/him to be very successful
- It is important to her/him that people recognize what she/he achieves
Power Dominance
- It is important to her/him that people do what she/he says they should
- It is important to her/him to have the power to make people do what she/he wants
- It is important to her/him to be the one who tells others what to do
Power Resources
- It is important to her/him to have the power that money can bring
- It is important to her/him to be wealthy
- It is important to her/him to own expensive things that show her/his wealth
Face
- It is important to her/him that no one should ever shame her/him
- It is important to her/him to protect her/his public image
- It is important to her/him never to be humiliated
Security Personal
- It is very important to her/him to avoid disease and protect her/his health
- It is important to her/him to be personally safe and secure
- It is important to her/him to avoid anything dangerous
Security Societal
- It is important to her/him that her/his country is secure and stable
- It is important to her/him to have a strong state that can defend its citizens
- It is important to her/him that her/his country protect itself against all threats
Tradition
- It is important to her/him to maintain traditional values and ways of thinking
- It is important to her/him to follow her/his family’s customs or the customs of a religion
- It is important to her/him to honor the traditional practices of her/his culture
Conformity-Rules
- It is important to her/him never to violate rules or regulations
- It is important to he/him to follow rules even when no-one is watching
- It is important to her/him to obey all the laws
Conformity Interpersonal
- It is important to her/him to avoid upsetting other people
- It is important to her/him never to annoy anyone
- It is important to her/him never to make other people angry
Humility
- It is important to her/him never to think she/he deserves more than other people
- It is important to her/him to be humble
- It is important to her/him to be satisfied with what she/he has and not ask for more
Universalism-Nature
- It is important to her/him to care for nature
- It is important to her/him to take part in activities to defend nature
- It is important to her/him to protect the natural environment from destruction or pollution
Universalism-Concern
- It is important to her/him that the weak and vulnerable in society be protected
- It is important to her/him that every person in the world have equal opportunities in life
- It is important to her/him that everyone be treated justly, even people she/he doesn't know
Universalism-Tolerance
- It is important to her/him to be tolerant toward all kinds of people and groups
- It is important to her/him to listen to and understand people who are different from her/him
- It is important to her/him to accept people even when she/he disagrees with them
Benevolence-Care
- It is important to her/him to take care of people she/he is close to
- It is very important to her/him to help the people dear to her/him
- It is important to her/him to concern herself/himself with every need of her/his dear ones
Benevolence-Dependability
- It is important to her/him that people she/he knows have full confidence in her/him
- It is important to her/him to be a dependable and trustworthy friend
- It is important to her/him that all her/his friends and family can rely on her/him completely
Possible responses range from Not like me at all (1) to Very much like me (6).
Source:
Schwartz, S. H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., ... & Dirilen-Gumus, O. (2012). Refining the theory of basic individual values. Journal of personality and social psychology, 103(4), 663.